









A commercial strategist with more than 17 years’ experience across media, data and technology, Rishi specialises in driving sustainable growth at the intersection of strategy, innovation and transformation. He has led revenue diversification, built high-value partnerships and translated complex technologies into compelling commercial opportunities. Known for combining strategic thinking with commercial delivery, Rishi helps organisations unlock growth in rapidly evolving markets.

A former CEO and top tier management consultant, Deepti is an expert in building and operationalising strategy for scale ups around the world. Known for her analytical rigour and practical delivery, she excels at turning ideas into structured, financially sound ventures by building the systems and operations for impact.

Jason is a seasoned marketing leader who has always been on the front line of technology-driven evolution - from digital to social to AI. With 25+ years of experience across brands, publishers, and agencies, he helps teams evolve how they connect with customers, using technology and storytelling to drive real results.

Dominic Joseph is an award-winning entrepreneur and experienced CEO with a successful track record of building and scaling businesses internationally. He co-founded Advertising Technology company Captify, growing it from two people to hiring over 1000 staff across 14 markets and from concept pre-revenue to over £100m gross revenues Dom led Captify through various rounds of venture funding to a nine-figure exit to US private equity in 2021.

Co founder of Pivotal and long time operator across digital, brand and venture building. Rich has launched and scaled multiple companies including Rocket Studio, Gather, Life+Death and Reworked, and previously held senior roles at Apple and MediaCom. He has spent more than two decades helping startups and global brands sharpen their strategy, accelerate growth and commercialise new opportunities. At Pivotal, Rich brings deep operator experience and a proven track record of building high performing ventures.

Will is a world class brand strategist and multidisciplinary creative. Will founded creative agency Holler in 2001, exiting to Leo Burnett (Publicis) after a decade of brand building for the likes of Red Bull, Mercedes Benz and Channel 4. More recently, as founder of Pivotal’s creative studio, Life & Death, Will has helped founders and CEOs frame their narrative, to build stronger brands through better storytelling.

A former British Army Officer and startup operator, Lexi specialises in turning complex ideas into clear, actionable strategy. As Client Strategy Director at Pivotal, she leads growth and client partnerships across sectors from health tech to media and sport. Previously, she helped build Streamwave, a health-tech company developing patient-flow technology both privately and for the NHS. Lexi combines disciplined execution with creative, commercial thinking to drive measurable impact.

Solutions Architect with 20+ years of experience building and scaling high-load distributed systems, cloud platforms and data infrastructure. Yuriy has helped companies grow from startup to global scale by delivering reliable, secure and cost-efficient architecture, with a strong focus on automation-first DevOps and SRE. He brings 15+ years of hands-on AWS experience, along with deep expertise in cloud-native architecture, real-time data processing, and FinOps-driven optimisation.