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Copyright © Pivotal Works Ltd 2025
Pivotal worked with AppyWay to assess the commercial potential of its data ecosystem and identify viable advertising use cases. We evaluated buyer appetite, mapped value creation across stakeholders, and pressure-tested models with industry experts to determine where monetisation could land credibly and at scale.
Mapped AppyWay’s data ecosystem to identify where behavioural, location, and usage signals could create meaningful advertising value while respecting privacy, consent, and regulatory requirements.
Translated raw mobility insight into ad inventory and contextual targeting formats, analysing demand across verticals including automotive, retail, and local services.
Ran a dedicated Think Tank with brand, data, and commercial leaders to stress-test adoption barriers, revenue potential, and feasibility, confirming appetite from relevant partners.
Developed a new ad-driven monetisation strategy to create incremental income without compromising user trust.
Tested and confirmed commercial appetite through industry discussions and real-world use case exploration.
Delivered a clear sequencing plan for near-term pilots, scalable models, and longer-term expansion.
Positioned AppyWay as a credible data partner with a differentiated, scalable proposition beyond subscription revenue.
We don't just advise, we roll up our sleeves and build alongside your team. We understand how to make products investors can believe in and customers actually use.
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