Pivotal

The Challenge & Our Approach

Planet Fans identified a strategic opportunity to integrate their wallet, ticketing, and data platform with major brands to unlock new monetisation streams.

Their aim was to create a versatile fan engagement tool, starting with early-stage pilots and scaling up into long-term commercial partnerships.

We conducted deep-dive research into commercial wallet use cases across sport, events, and hospitality and supported the pilot delivery in collaboration with Planet Fans and brand partners.

01

+ Market Scoping & Positioning

Conducted deep-dive research into commercial wallet use cases across sport, events, and hospitality via a bespoke Think Tank with data commercialisation experts, agency leaders, and brand-side stakeholders (BrewDog, Heineken).

02

+ Proof of Concept

Supported the pilot delivery in collaboration with Planet Fans and brand partners, mobilised our network to secure Letters of Intent from interested brands. Letters of Intent secured as well as an investor-ready commercial plan.

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Outcomes & Impact

Revenue Validation

Confirmed a clear commercial path with a proven route to revenue.

Market Demand

Secured Letters of Intent from Heineken and Expedia, demonstrating early buyer commitment.

Product & GTM Definition

Established a defined product and go-to-market model ready for execution.

Commercial Blueprint

Built a full commercial framework designed for rapid scale and future growth.

WHY PIVOTAL?

We don't just advise, we roll up our sleeves and build alongside your team. We understand how to make products investors can believe in and customers actually use.

Our story