After two years of missed timelines, high staff turnover, and product drift, the business was at risk of losing momentum and credibility. They’d committed to a UK launch date, and the clock was ticking with high stakes attached.
Pivotal stepped in as an embedded partner, taking full responsibility for launch execution across product, marketing, operations, finance, and brand.
Pivotal leads joined the exec team to restore direction and pace.
Deployed 32 specialists across tech, PR, customer ops, and finance.
Refreshed the brand to resonate with a younger investor audience while leveraging BlackRock’s authority.
Managed full delivery from user testing and pilot rollout to public release.
Secured Soho House as launch partner, bridging the product with real-world cultural capital.

Three months from reset to full launch, including testing and early traction.
32 specialists deployed to rebuild trust and delivery rhythm.
Brand aligned with BlackRock while elevating Gather’s cultural edge.
High-trust delivery under pressure, backed by Soho House and BlackRock.
We don't just advise, we roll up our sleeves and build alongside your team. We understand how to make products investors can believe in and customers actually use.