Client
Gather
Services

+Brand Strategy

+Brand Design

+In House Leadership

+GTM Strategy & Execution

+Partnerships

High-Stakes Product Launch for FINTECH

What Pivotal did for BlackRock-backed Gather shows how we drive momentum, build trust, and launch complex digital products at pace.


Gather
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The Challenge & Our Approach

Gather is a fintech platform giving retail investors access to curated portfolios actively managed by BlackRock.

After two years of missed timelines, high staff turnover, and product drift, the business was at risk of losing momentum and credibility. They’d committed to a UK launch date, and the clock was ticking with high stakes attached.


Pivotal stepped in as an embedded partner, taking full responsibility for launch execution across product, marketing, operations, finance, and brand.

01

+ Marketing & Ops Leadership

Pivotal leads joined the exec team to restore direction and pace.

02

+ Cross-functional Launch Team

Deployed 32 specialists across tech, PR, customer ops, and finance.


03

+ Brand & Message Overhaul

Refreshed the brand to resonate with a younger investor audience while leveraging BlackRock’s authority.


04

+ Launch Execution

Managed full delivery from user testing and pilot rollout to public release.


05

+ Lifestyle Brand Activation

Secured Soho House as launch partner, bridging the product with real-world cultural capital.

Gather

Outcomes & Impact

Rapid Relaunch

Three months from reset to full launch, including testing and early traction.

Cross-Fucntional Scale

32 specialists deployed to rebuild trust and delivery rhythm.

Stronger Market Position

Brand aligned with BlackRock while elevating Gather’s cultural edge.

Proven Execution

High-trust delivery under pressure, backed by Soho House and BlackRock.

WHY PIVOTAL?

We don't just advise, we roll up our sleeves and build alongside your team. We understand how to make products investors can believe in and customers actually use.

BUILD WHAT WASN’T POSSIBLE BEFORE